“I came to bring the pain, my brain too quick.You see how I maneuver this game, I ain’t stupid…” With a heavy 80s/90s reminiscent beat, “
Fire Squad” will seemingly put you in the middle of an old school hip hop battle or cypher where Cole just goes in! Of course, he’s gotten some fire for discussing white privilege and appropriation in hip hop with Justin Timberlake, Eminem, and Macklemore as examples. And yeah, he’ll probably watch Iggy win a Grammy as he has to force a smile. Can’t say I completely disagree about what he said, but, to me, it made it seem like music genres have color. Why can’t whites love and be involved in hip hop, and kill it (well, not many of them), without it always being attributed to their race? JT and Eminem are amazing because of their talent and material. The reason Macklemore did so well, honestly, is because he has a more mainstream sound that can crossover to many listeners than a lot of other rappers, not necessarily because he’s white. And Iggy? Well, Iggy’s Iggy, but I still like her! But anyways, that’s just a few lines of the song. Cole also discusses how he’s different, and yes, one of the best in hip hop, even if the sales and attention don’t necessarily show it. The way he attacked on this track, who could deny him that? Overall, this was a solid track, and I applaud Cole for it.
“She asked me if I’m scared to fly…to tell the truth I’m terrified. I never been that high before. Very bad reason not to go, terrible reason not to go…” On “St. Tropez,” we hear Cole tell the story of his career finally taking off, and his acquiring of the fame and fortune that he wanted back in “A Tale of 2 Citiez.” Though he was nervous about actually making it, and was afraid to get caught up in the lifestyle, he is now focused on his career. With that intense focus, his personal life sometimes takes a hit, especially with his relationship with his family and girlfriend. However, he’s still going after his dreams.
“Lord will you tell me if I changed, I won’t tell nobody, I wanna go back to Jermaine, and I won’t tell nobody…” On “G.O.M.D.,” it’s clear in this part of the journey that Cole has gotten caught up in the life, but still has his doubts about it all. His relationship is done after he went off messing with other woman, and he secretly wants to just be Jermaine again. Towards the end, he begins to see that there is more to life than just fame, especially for black people. However, he knows that rapping is his gift, so he plans to use it to make his and others’ dreams come true (with his new label Dreamville Records).The track takes you through several different beats, but somehow someway, they mesh. I really liked this one.
“But then I thought back, back to a better me,before I was a B-list celebrity…Before I started callin’ b***hes b***hes so heavily, back when you could get a platinum plaque without no melody. You wasn’t sweatin’ me…” “No Role Modelz” is somewhat the beginning of Cole’s “snap back to reality” moment, though he’s only speaking about the women that surround him in this. To him, long gone are the days of the independent woman that he could really fall in love with (though I can argue that guys who think like that either aren’t looking hard enough, or are trying to win those women over with money and fame, which won’t work for a real woman). Now, he’s stuck with “hoes from reality shows,” who seemingly have no character or personality. Kind of your own fault though, Cole.
“Reflection bring regrets, don’t it? Rejection makes you defensive…So you protect your pride with your reflexes, but life is a game with no reset on the end…” Cole continues to reflect on his past in “Hello,” thinking specifically of a woman he used to see, who has now moved on with her life and has two kids of her own. He still pines for her, and regrets that he let that relationship go.
“I keep my faith strong…I ask the Lord to follow me. I’ve been unfaithful…I don’t know why You call on me…” Cole recognizes just how far he has slipped in “Apparently,” and wants to correct his screw ups. Apparently He dropped a nice video which features some clips of his mom and his house at 2014 Forest Hills Drive.
“On the road to riches listen this is what you’ll find… the good news is n***a you came a long way The bad news is n***a you went the wrong way. Think being broke was better…” “Love Yourz” brings us to Cole in present day, who, after all this time, has really shown growth and improvement. He realizes that happiness isn’t necessarily found in the fame and fortune that he has acquired now. He tells listeners to be happy with what they have, because this life ain’t all it’s cracked up to be.
“I’ve got a feeling that there’s somethin’ more…something that holds us together. Something that holds us together…” The smooth ending to the album, “Note to Self,” gives us Cole’s final outlook on life. After this journey that he’s taken us on throughout the album, we find that his belief is that loving each other is the most important thing. That’s what holds everybody together, and I definitely agree. The rest of the track is literally credits (which is why it’s 14 1/2 minutes long), as Cole shouts out his team, his family, his label, and other artists. Different, but a good moment for him.
This is probably my favorite J. Cole album now. I LOVE vulnerability in artists, and this is Cole’s vulnerable, self-proclaimed “F*ck Hollywood” album. He’s been open in other songs before this obviously, but I loved the fact that this album took us through a whole journey of how Cole became the Cole that he is right now in 2014, even with the ups and downs of his career. I could see why he didn’t put out any singles, because this isn’t an album that has any songs they will play on the radio and people will rock out to. They might play “Apparently” every now and then, but it’s not an every hour on the hour type of song. This album is a STORY, and Cole does an amazing job telling it. This is a full body of work where Cole is just expressing himself, whether you rock with it or not. And I love it.
RATING: ★★★★★ (Five stars)
What did you think of J. Cole’s latest album?
Simply B by Brittany Shawnté 